Emiria Ferida

Client Relations & Strategy Director

Emyr joined Alchemy in March 2002. Holding a Bachelor Degree from The Faculty of Social and Political Science, University of Indonesia, majoring in Communications Studies with Advertising emphasis, she started learning about Public Relations in 2008, and is now fascinated by, and committed to the PR world.

As the Director, she leads the team in outlining, brewing and executing effective PR recommendations (objectives, strategies and tactics) by driving an overall understanding of the nature of all of clients’ products, business culture and the competition scheme.

She is also managing the day-to-day operations of Alchemy, which includes coordination all different divisions to provide an integrated communications consultation to the clients.

Her extensive list of clients covers established names from different sorts of industries, to name a few: Unilever Indonesia, L’Orèal Indonesia, 3M Indonesia, Bosch Indonesia, Sari Husada, PermataBank, Pharma Health Care, and others.